Blogger blog users could also leverage this & quickly take this to their advantage to increase revenue via optimizing ads displayed on their blog pages or contents -- utilizing
amp-ad component.In-contents ads, which is popularly used by ads network like Adsense, can be easily implemented on themes. Users have more control on ads placements, able to use alternative ads network, create tests -- to further optimize ads display.
Important note, this is not a replacement of Adsense auto ads as
amp-auto-ads component is still in beta during the time of writing. However, this integrations does resembles the fundamentals of in-content ads placement, where ads displayed seamlessly within contents of a blog page.(V2) Blogger theme with AMP HTML integrations have provided the framework to place ads within a blog page content to help bloggers/publishers to easily increase revenue via optimised ads placements.
Users are able to set their own placements within their blog contents, depending on their readers preferences & reading flow.
From our initial test runs -- thanks to 's users participation -- optimizing ads within contents have increased ads revenue up to 12%! Although small, any positive data returned from this will hopefully open up to more chances for publishers to increase revenue -- with minimal effort.
For the record, using in-contents ads display like implemented at this blog, would also increase the chances for ads coverage from earlier 66% - 93% to consistently within the range of 96% or higher. But then again, depends on users content & advertisers bid availability.
If you have any questions, send them directly to theme contributors here or use the comment section below to discuss & share your thoughts with the community.